Legal

Terms of Service

Effective date: 11 June 2026

Please read these terms carefully before using Adtro Media. By using our platform, you agree to be bound by them.

1. Acceptance of terms

By creating an Adtro Media account or using any part of the platform — including the merchant dashboard, storefronts, AI assistants (iBot and eBot), and any related apps or integrations — you agree to these Terms of Service and our Privacy Policy. If you are accepting on behalf of a business, you represent that you have authority to bind that business ("you", "your", or "Merchant"). If you do not agree, do not use Adtro Media.

2. The service

What Adtro Media provides

Adtro Media operates Adtro, a software platform currently focused on food and beverage businesses. It provides supported digital storefront, order, point-of-sale, booking, inventory, loyalty, customer relationship, WhatsApp, and AI-assistant workflows. Features labelled beta, early access, or coming soon are not part of the generally available service until we state otherwise.

Free trial

New accounts receive a free trial (14 days standard, longer for eligible partner programmes) on the Solo plan. No credit card is required to start. At the end of the trial, you must select a paid plan to continue using paid features.

Service availability

We aim for 99.9% uptime but do not guarantee uninterrupted access. We may perform scheduled maintenance with advance notice, or emergency maintenance where necessary.

Beta and experimental features

From time to time we may offer new or experimental features — including new AI capabilities, loyalty templates, or integrations — on a beta or early-access basis. Beta features are provided "as is", may be changed, limited, or withdrawn at any time without notice, and are not covered by any uptime or support commitment.

3. Accounts and registration

You must provide accurate, current, and complete information when registering
You are responsible for keeping your login credentials secure
You must notify us immediately of any unauthorised access to your account
One person or business entity may not maintain more than one free trial account
You must be at least 18 years old to create an account

4. Acceptable use

You may use Adtro Media to

Operate a legitimate storefront or service business of any type, communicate with customers who have opted in to receive messages, manage products, services, bookings, and orders, upload business documents for use by our AI assistants, and integrate with supported payment, messaging, and social media providers.

You may not use Adtro Media to

Send unsolicited messages (spam), sell illegal, counterfeit, stolen, or regulated goods without the licences required by law (for example alcohol, tobacco, pharmaceuticals, or cosmetics), provide professional or licensed services (for example medical, legal, financial, or beauty/aesthetic treatments) without holding the qualifications and licences required by law, impersonate another business, upload content or personal data you do not have the right to share, circumvent Meta's WhatsApp Business policies, engage in fraud or deceptive practices, or violate any applicable laws.

Industry-specific compliance

You are solely responsible for ensuring that your business, your storefront content, and the goods or services you offer comply with all laws, regulations, licensing, and industry standards that apply to your business type and location — for example, food safety and hygiene requirements for F&B businesses, vocational licences for hairdressing and beauty salons, or professional regulatory body rules for healthcare, legal, financial, or other licensed services. Adtro Media does not review or verify this compliance and is not responsible for it.

WhatsApp and Meta policies

Your use of WhatsApp features through Adtro Media must comply with Meta's WhatsApp Business Policy and Commerce Policy. Violations may result in suspension of your WhatsApp access by Meta, independent of any action we take.

Customer consent

You are solely responsible for obtaining and maintaining valid consent from your customers before sending them WhatsApp messages or processing their personal data. You must honour opt-out requests promptly.

5. Platform role and your responsibilities

We are a technology provider, not a party to your transactions

Adtro Media provides software tools that help you run your business. We are not a party to any order, booking, sale, or service agreement between you and your customers. We do not manufacture, sell, supply, inspect, or guarantee the goods or services you offer, and we have no control over their quality, safety, legality, accuracy, or fitness for purpose.

Your relationship with your customers

You are solely responsible for order fulfilment, service delivery, pricing, refunds, cancellations, customer service, and resolving any disputes with your customers or staff. References in the platform to "orders", "bookings", "customers", or "loyalty rewards" describe your business relationships, not Adtro Media's.

Payments

When you accept payments through Stripe, PayNow, or other supported methods, the payment processor — not Adtro Media — handles the transfer of funds between your customers and you. Adtro Media does not hold or have access to your customers' funds and is not responsible for payment processor outages, settlement delays, or disputes (chargebacks) raised by your customers.

6. AI assistants (iBot and eBot)

What they do

iBot is an AI assistant for your staff that can answer questions about your orders, bookings, inventory, sales, customers, and uploaded documents, and can propose actions such as marketing campaigns, loyalty programme changes, or product and price updates for your review. eBot is an AI assistant that can automatically respond to your customers' WhatsApp messages using your knowledge base and business data.

AI output may be inaccurate

Responses, suggestions, and proposed actions generated by iBot or eBot are produced by machine learning models and may be incorrect, incomplete, or out of date. You are responsible for reviewing and verifying any AI-generated content, suggestion, or proposed action before relying on it. Proposed actions from iBot — such as campaigns, loyalty changes, or product updates — require your explicit confirmation before they take effect.

eBot acting on your behalf

If you enable eBot, it may send automated WhatsApp replies to your customers without a human reviewing each message first. You are responsible for configuring eBot's persona, knowledge base, and escalation rules appropriately for your business, and for monitoring its conversations with your customers.

No liability for business decisions

Adtro Media is not liable for any business decision, communication, action, or omission you take — or that eBot takes automatically on your behalf — based on AI-generated output.

How AI processes your data

To provide these features, your business data (including orders, bookings, inventory, customer profiles, and documents you upload) and your customers' messages may be processed by AI models running on Amazon Web Services (AWS) Bedrock, including models from Amazon and Anthropic. As described in our Privacy Policy, this data is not used by AWS or its model providers to train their underlying models.

7. Billing and payments

Subscription fees

Paid plans are billed monthly or annually in advance. All prices are in Singapore Dollars (SGD) unless stated otherwise. Prices may change with 30 days' notice.

Payment processing

Payments are processed by Stripe. By subscribing, you authorise us to charge your payment method on a recurring basis until you cancel.

Refunds

We do not offer refunds for partial months. If you cancel, you retain access until the end of your current billing period.

Failed payments

If a payment fails, we will retry and notify you by email. Persistent payment failure may result in suspension of your account after a grace period.

8. Advertising and marketing campaigns

Self-serve advertising

If you create advertising campaigns through Adtro Media, you are solely responsible for the content, claims, images, and targeting of your advertisements, and for ensuring they comply with applicable advertising standards, consumer protection laws, and the policies of any platform on which they are displayed.

Review and removal

We may review, reject, pause, or remove any advertisement, campaign, or storefront content at our discretion — including content we reasonably believe is misleading, illegal, infringing, or harmful to our platform or other users. Amounts already spent on campaign delivery are generally non-refundable.

Connected social media accounts

Posts you publish through connected social media accounts (Facebook, Instagram, YouTube, TikTok) are subject to the terms and content policies of those platforms in addition to these terms.

9. Third-party services and integrations

Adtro Media integrates with third-party services including Meta (WhatsApp, Instagram, Facebook), Stripe, PayNow, AWS, and social media platforms (YouTube, TikTok). Your use of features that rely on these services is also subject to the relevant third party's terms and policies. We are not responsible for the availability, accuracy, security, or policy decisions of these third parties — for example, if Meta suspends or restricts your WhatsApp Business Account, or if a third-party service experiences an outage. We will work with you where possible but cannot guarantee resolution timelines outside our control.

10. Intellectual property and your content

Adtro Media's IP

The Adtro Media platform, its software, design, trademarks, and content are owned by or licensed to us. Nothing in these terms grants you any rights to our intellectual property other than the limited right to use the service.

Your content

You retain ownership of all content you upload (product images, descriptions, storefront content, business information). By uploading content, you grant us a limited, non-exclusive licence to store, display, and transmit that content as necessary to operate the service.

Documents and knowledge base content

Files you upload to iBot or eBot (such as SOPs, menus, policy documents, contracts, or reports) may be processed using optical character recognition (OCR) and AI to extract, classify, and index their content for use by our AI assistants. You represent that you have the right to upload this content and that it does not include personal data of third parties beyond what is necessary and lawful for your business purposes. You are responsible for the accuracy and appropriateness of any content you upload, including content used to configure eBot's customer-facing responses.

Feedback

If you provide feedback or suggestions about Adtro Media, we may use them without compensation or obligation to you.

11. Indemnification

You agree to indemnify, defend, and hold harmless Adtro Media, its officers, employees, and affiliates from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to: (a) your use of the platform; (b) the products, services, or content you offer, sell, or provide through your storefront; (c) any content, document, or data you upload, including content used by iBot or eBot; (d) your violation of these terms, applicable laws, or the rights of any third party (including your customers' or staff's data protection rights); (e) any dispute between you and your customers, staff, or other third parties; and (f) business decisions or actions taken based on AI-generated suggestions.

12. Limitation of liability

No warranties

The platform is provided "as is" without warranty of any kind. We do not guarantee that the service will be error-free, secure, or continuously available, and we do not warrant that AI-generated content from iBot or eBot will be accurate, complete, or suitable for any purpose.

Liability cap

To the maximum extent permitted by law, our total liability to you for any claim arising out of these terms or your use of Adtro Media is limited to the amount you paid us in the 12 months preceding the claim. This cap does not apply to your indemnification obligations under Section 11, your payment obligations to us, or liability that cannot be limited under applicable law.

Indirect damages

We are not liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or business opportunities, even if we have been advised of the possibility of such damages.

Third-party services

We are not liable for any loss or damage arising from outages, errors, policy changes, or actions of third-party services we integrate with, including Meta/WhatsApp, Stripe, PayNow, AWS, or social media platforms.

13. Termination

By you

You may cancel your account at any time from your account settings or by contacting support. Cancellation takes effect at the end of your current billing period.

By us

We may suspend or terminate your account for breach of these terms, non-payment, illegal activity, or conduct that harms other users or our platform, or where we are required to do so by a payment processor, messaging provider (such as Meta), or regulator. We will give reasonable notice where possible, but in urgent cases — such as suspected fraud, security threats, or violations that could affect other merchants — we may suspend access immediately and notify you afterward.

Effect of termination

Upon termination, your right to use Adtro Media ceases immediately. We will retain your data for 30 days after which it will be deleted, except where legal obligations require longer retention.

14. Force majeure

We are not liable for any delay or failure to perform our obligations where the delay or failure results from causes beyond our reasonable control, including natural disasters, internet or telecommunications failures, government actions, pandemics, labour disputes, or outages of third-party infrastructure or service providers (such as AWS, Meta, or Stripe).

15. Governing law

These terms are governed by the laws of Singapore. Any disputes shall be subject to the exclusive jurisdiction of the Singapore courts.

16. Assignment

You may not assign or transfer your account or these terms without our prior written consent. We may assign these terms, in whole or in part, in connection with a merger, acquisition, reorganisation, or sale of assets, or by operation of law, without your consent.

17. Changes to these terms

We may update these Terms of Service from time to time. We will notify you of material changes by email or in-app notification at least 14 days before they take effect. Your continued use after the effective date constitutes acceptance.

18. Contact

Adtro Media Pte. Ltd. (UEN 202519799G) provides the Adtro service. For questions about these terms, email us at contactus@adtromedia.com.