Legal

Terms of Service

Effective date: 3 August 2026

Please read these terms carefully before using Adtro Media. By using our platform, you agree to be bound by them.

1. Acceptance of terms

By selecting the acceptance checkbox, creating an Adtro Media account, or using the merchant platform, you agree to these Terms of Service and acknowledge our Privacy Policy. If you accept for a company or other organisation, you represent that you are at least 18 years old and authorised to bind that organisation ("you", "your", or "Merchant"). We record the version and time of acceptance. If you do not agree, do not create an account or use the merchant platform. Customers who browse a merchant storefront are governed by our separate Terms of Use.

2. The service

What Adtro Media provides

Adtro Media operates Adtro, a software platform for supported small-business workflows, currently marketed primarily to food and beverage businesses. It provides supported digital storefront, order, point-of-sale, booking, inventory, loyalty, customer relationship, WhatsApp, social publishing, advertising, document, reporting, workflow, and AI-assistant functions. Features labelled beta, early access, or coming soon are not generally available until we state otherwise.

Free trial

New accounts receive a free trial (14 days standard, longer for eligible partner programmes) on the Solo plan. No credit card is required to start. At the end of the trial, you must select a paid plan to continue using paid features.

Service availability

We do not guarantee uninterrupted or error-free access. We may perform scheduled or emergency maintenance, impose reasonable technical limits, and change or discontinue features. Any service-level commitment applies only if it is set out in a separate written agreement signed by us.

Beta and experimental features

From time to time we may offer new or experimental features — including new AI capabilities, loyalty templates, or integrations — on a beta or early-access basis. Beta features are provided "as is", may be changed, limited, or withdrawn at any time without notice, and are not covered by any uptime or support commitment.

3. Accounts and registration

You must provide accurate, current, and complete information when registering
You are responsible for keeping your login credentials secure
You must notify us immediately of any unauthorised access to your account
One person or business entity may not maintain more than one free trial account
You must be at least 18 years old to create an account

4. Acceptable use

You may use Adtro Media to

Operate a legitimate storefront or service business of any type, communicate with customers who have opted in to receive messages, manage products, services, bookings, and orders, upload business documents for use by our AI assistants, and integrate with supported payment, messaging, and social media providers.

You may not use Adtro Media to

Send spam; facilitate illegal, counterfeit, stolen, unsafe, infringing, deceptive, discriminatory, or exploitative activity; upload malware; probe or bypass security, rate limits, access controls, billing, or platform restrictions; scrape or reverse engineer the service except where law expressly permits; impersonate another person or business; upload content or personal data you have no right to use; or use the service in a way that violates law, third-party rights, or a connected provider's rules.

Industry-specific compliance

You are solely responsible for ensuring that your business, your storefront content, and the goods or services you offer comply with all laws, regulations, licensing, and industry standards that apply to your business type and location — for example, food safety and hygiene requirements for F&B businesses, vocational licences for hairdressing and beauty salons, or professional regulatory body rules for healthcare, legal, financial, or other licensed services. Adtro Media does not review or verify this compliance and is not responsible for it.

WhatsApp and Meta policies

You must comply with the WhatsApp Business Terms, WhatsApp Business Messaging Policy, Meta Platform Terms, Meta Commerce Policies, and any other applicable Meta rules. You must maintain an accurate business profile and customer-support contact; obtain express opt-in that clearly identifies your business and the type of WhatsApp messages; retain evidence of consent; honour every block, revocation, and opt-out promptly; use approved templates for business-initiated conversations; follow the applicable customer-service window; provide a clear route to a human when automation is used; and pay any Meta messaging charges. You may not use WhatsApp through Adtro Media for goods or services prohibited by Meta, even if they are lawful or licensed locally. Prohibited or restricted areas can include firearms, drugs, tobacco and vaping products, alcohol, gambling, adult products or services, unsafe supplements, medical and healthcare products, animals, financial products, real-money or virtual-currency schemes, and other categories identified by Meta. Meta's current policies control if this summary differs from them.

Customer consent

You are responsible for all notices, lawful bases, consents, and records required before collecting customer data or sending messages. Do not request or transmit full payment-card numbers, financial account numbers, government identifiers, health data, or other sensitive information through chat unless the applicable provider expressly permits it and you have a lawful, necessary, and secure process.

5. Platform role and your responsibilities

We are a technology provider, not a party to your transactions

Adtro Media provides software tools that help you run your business. We are not a party to any order, booking, sale, or service agreement between you and your customers. We do not manufacture, sell, supply, inspect, or guarantee the goods or services you offer, and we have no control over their quality, safety, legality, accuracy, or fitness for purpose.

Your relationship with your customers

You are solely responsible for order fulfilment, service delivery, pricing, refunds, cancellations, customer service, and resolving any disputes with your customers or staff. References in the platform to "orders", "bookings", "customers", or "loyalty rewards" describe your business relationships, not Adtro Media's.

Payments

When you accept payments through Stripe, PayNow, or other supported methods, the payment processor — not Adtro Media — handles the transfer of funds between your customers and you. Adtro Media does not hold or have access to your customers' funds and is not responsible for payment processor outages, settlement delays, or disputes (chargebacks) raised by your customers.

6. AI assistants (iBot and eBot)

What they do

iBot is an AI assistant for your staff that can answer questions about your orders, bookings, inventory, sales, customers, and uploaded documents, and can propose actions such as marketing campaigns, loyalty programme changes, or product and price updates for your review. eBot is an AI assistant that can automatically respond to your customers' WhatsApp messages using your knowledge base and business data.

AI output may be inaccurate

Responses, suggestions, and proposed actions generated by iBot or eBot are produced by machine learning models and may be incorrect, incomplete, or out of date. You are responsible for reviewing and verifying any AI-generated content, suggestion, or proposed action before relying on it. Proposed actions from iBot — such as campaigns, loyalty changes, or product updates — require your explicit confirmation before they take effect.

eBot acting on your behalf

If you enable eBot, it may send automated WhatsApp replies to your customers without a human reviewing each message first. You are responsible for configuring eBot's persona, knowledge base, and escalation rules appropriately for your business, and for monitoring its conversations with your customers.

No liability for business decisions

Adtro Media is not liable for any business decision, communication, action, or omission you take — or that eBot takes automatically on your behalf — based on AI-generated output.

No high-risk or emergency use

AI features are not professional advice and must not be used as the sole basis for medical, legal, financial, employment, credit, eligibility, safety-critical, emergency, or other high-impact decisions. Do not configure eBot as an emergency service. You must provide appropriate human review and escalation.

How AI processes your data

To provide these features, your business data (including orders, bookings, inventory, customer profiles, and documents you upload) and your customers' messages may be processed by AI models running on Amazon Web Services (AWS) Bedrock, including models from Amazon and Anthropic. As described in our Privacy Policy, this data is not used by AWS or its model providers to train their underlying models.

7. Billing and payments

Subscription fees

Paid plans are billed monthly or annually in advance. All prices are in Singapore Dollars (SGD) unless stated otherwise and exclude taxes unless the checkout says they are included. You are responsible for applicable taxes, duties, and charges. Prices may change on at least 30 days' notice, normally from your next renewal.

Payment processing

Payments are processed by Stripe. By subscribing, you authorise us to charge your payment method on a recurring basis until you cancel.

Refunds

Except where required by law or expressly stated at checkout, fees are non-refundable and we do not give refunds or credits for partial billing periods, unused features, third-party charges, or suspension caused by your breach. If you cancel, access normally continues until the end of the paid billing period.

Failed payments

If a payment fails, we will retry and notify you by email. Persistent payment failure may result in suspension of your account after a grace period.

8. Advertising and marketing campaigns

Self-serve advertising

If you create advertising campaigns through Adtro Media, you are solely responsible for the content, claims, images, and targeting of your advertisements, and for ensuring they comply with applicable advertising standards, consumer protection laws, and the policies of any platform on which they are displayed.

Review and removal

We may review, reject, pause, or remove any advertisement, campaign, or storefront content at our discretion — including content we reasonably believe is misleading, illegal, infringing, or harmful to our platform or other users. Amounts already spent on campaign delivery are generally non-refundable.

Connected social media accounts

Posts you publish through connected social media accounts (Facebook, Instagram, YouTube, TikTok) are subject to the terms and content policies of those platforms in addition to these terms.

9. Third-party services and integrations

Adtro Media integrates with third-party services including Meta (WhatsApp, Instagram, Facebook), Stripe, PayNow, AWS, and social media platforms (YouTube, TikTok). Your use of features that rely on these services is also subject to the relevant third party's terms and policies. We are not responsible for the availability, accuracy, security, or policy decisions of these third parties — for example, if Meta suspends or restricts your WhatsApp Business Account, or if a third-party service experiences an outage. We will work with you where possible but cannot guarantee resolution timelines outside our control.

10. Intellectual property and your content

Adtro Media's IP

The Adtro Media platform, its software, design, trademarks, and content are owned by or licensed to us. Nothing in these terms grants you any rights to our intellectual property other than the limited right to use the service.

Your content

You retain ownership of all content you upload (product images, descriptions, storefront content, business information). By uploading content, you grant us a limited, non-exclusive licence to store, display, and transmit that content as necessary to operate the service.

Documents and knowledge base content

Files you upload to iBot or eBot (such as SOPs, menus, policy documents, contracts, or reports) may be processed using optical character recognition (OCR) and AI to extract, classify, and index their content for use by our AI assistants. You represent that you have the right to upload this content and that it does not include personal data of third parties beyond what is necessary and lawful for your business purposes. You are responsible for the accuracy and appropriateness of any content you upload, including content used to configure eBot's customer-facing responses.

Feedback

If you provide feedback or suggestions about Adtro Media, we may use them without compensation or obligation to you.

11. Data protection and confidentiality

Merchant data

As between the parties, you retain your rights in merchant and customer data you submit. You instruct us to host, copy, transmit, analyse, display, and otherwise process that data to provide, secure, support, and improve the service, meet legal obligations, and prevent abuse. Our Privacy Policy explains our processing in more detail.

Customer personal data

For personal data you control about your customers, workers, or other individuals, you are the organisation or controller and Adtro Media generally acts as your data intermediary or processor. You are responsible for lawful collection, instructions, notices, consent, accuracy, access and correction responses, retention choices, and the legality of every message or automated workflow. You must not instruct us to process data unlawfully.

Security and access

You must use reasonable safeguards, limit team access to those who need it, promptly remove departed users, and maintain secure connected-platform accounts. We may access merchant data where reasonably necessary to provide support, investigate abuse or security issues, comply with law, or operate the service.

Confidential information

Each party must protect the other party's non-public business, technical, and security information with reasonable care and use it only for the relationship. This duty does not cover information that is public without breach, already lawfully known, independently developed, or lawfully obtained from another source. Required disclosures may be made by law, with notice where legally permitted.

12. Indemnification

You agree to indemnify, defend, and hold harmless Adtro Media, its officers, employees, and affiliates from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to: (a) your use of the platform; (b) the products, services, or content you offer, sell, or provide through your storefront; (c) any content, document, or data you upload, including content used by iBot or eBot; (d) your violation of these terms, applicable laws, or the rights of any third party (including your customers' or staff's data protection rights); (e) any dispute between you and your customers, staff, or other third parties; and (f) business decisions or actions taken based on AI-generated suggestions.

13. Disclaimers and limitation of liability

No warranties

The platform is provided "as is" without warranty of any kind. We do not guarantee that the service will be error-free, secure, or continuously available, and we do not warrant that AI-generated content from iBot or eBot will be accurate, complete, or suitable for any purpose.

Liability cap

To the maximum extent permitted by law, our total aggregate liability arising from or related to the service or these terms is limited to the fees you paid us for the service in the 12 months before the event giving rise to the claim, or S$100 if you paid no fees. Nothing excludes or limits liability that cannot lawfully be excluded or limited, including liability for fraud or fraudulent misrepresentation. Your payment, confidentiality, misuse, and indemnity obligations are not limited by this paragraph.

Indirect damages

We are not liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or business opportunities, even if we have been advised of the possibility of such damages.

Third-party services

We are not liable for any loss or damage arising from outages, errors, policy changes, or actions of third-party services we integrate with, including Meta/WhatsApp, Stripe, PayNow, AWS, or social media platforms.

14. Suspension and termination

By you

You may cancel your account at any time from your account settings or by contacting support. Cancellation takes effect at the end of your current billing period.

By us

We may suspend or terminate your account for breach of these terms, non-payment, illegal activity, or conduct that harms other users or our platform, or where we are required to do so by a payment processor, messaging provider (such as Meta), or regulator. We will give reasonable notice where possible, but in urgent cases — such as suspected fraud, security threats, or violations that could affect other merchants — we may suspend access immediately and notify you afterward.

Effect of termination

On termination, your right to use the merchant platform ends. You should export data you need before termination. We delete or anonymise data in accordance with our Privacy Policy, subject to legal retention, security logs, unresolved disputes, backups, and data we process for a merchant's customers. Sections that by their nature should survive — including payment, intellectual property, confidentiality, indemnity, liability, and dispute provisions — continue after termination.

15. Force majeure

We are not liable for any delay or failure to perform our obligations where the delay or failure results from causes beyond our reasonable control, including natural disasters, internet or telecommunications failures, government actions, pandemics, labour disputes, or outages of third-party infrastructure or service providers (such as AWS, Meta, or Stripe).

16. Governing law and disputes

These terms are governed by Singapore law, without regard to conflict-of-laws rules. Before filing a claim, each party will try in good faith for 30 days to resolve it after written notice describing the dispute, unless urgent injunctive relief is needed. Subject to rights that cannot be waived, the Singapore courts have exclusive jurisdiction.

17. Assignment

You may not assign or transfer your account or these terms without our prior written consent. We may assign these terms, in whole or in part, in connection with a merger, acquisition, reorganisation, or sale of assets, or by operation of law, without your consent.

18. General terms

These Terms, the Privacy Policy, any order form, and any documents expressly incorporated by reference form the agreement for the service. If a signed order form conflicts with these Terms, the order form controls for that conflict. Failure to enforce a provision is not a waiver. If a provision is unenforceable, it will be limited to the minimum necessary and the rest remains effective. The parties are independent contractors; these Terms do not create a partnership, agency, employment, fiduciary, or franchise relationship. Notices to you may be sent to your account email or displayed in the service.

19. Changes to these terms

We may update these Terms to reflect service, legal, security, or provider changes. We will post the revised date and give reasonable advance notice of changes that materially reduce your rights or increase your obligations, unless an urgent legal or security change requires faster action. We may request renewed click-through acceptance. If you do not agree, you must stop using the affected service and cancel before the change takes effect.

20. Contact

Adtro Media Pte. Ltd. (UEN 202519799G) provides the Adtro service. Our registered office is Jean Yip Building, #06-01, Kaki Bukit Place, Singapore 415926. For questions or legal notices about these terms, email us at contactus@adtromedia.com.