Segments (saved customer audiences)
Published and maintained by Adtro Media
Customers > Segments holds audiences you define over your own customers. The Sales assistant works through them and campaigns send to them, so a segment is written once and reused.
- Start from a preset (lapsed regulars, big spenders, first-timers) or build your own.
- Add rules — spend, order count, days since last order, tier, Location. Rules combine, so "spent over $200 and not seen in 60 days" is one audience.
- Save it with a name and a line about what it is for. The count updates itself as customers move in and out.
A segment is a live view, never a frozen copy: someone who orders tomorrow leaves your lapsed list without anyone editing it.
The Marketing and Sales assistants read your segments and build campaigns and sequences from them; describe the audience you want ("customers who spent over $200 but haven't ordered since June") and they will work from it.
Faster: iBot inside your dashboard can walk you through this — or do it for you. Open Assistants and just ask.