All help topics

Outreach sequences (follow-ups)

Published and maintained by Adtro Media

Assistants > Sequences sends a planned follow-up over an audience you saved, from your own WhatsApp number, and stops the moment somebody answers.

  1. Name the sequence and say what it is for ("three messages over a week to people who have not ordered since June").
  2. Pick the audience — one of your saved segments (Customers > Segments).
  3. Add steps: each step is a message and a delay after the previous one. Delays run from the message that actually went out, not from when the sequence started.
  4. Start it. Enrolment shows how many people are reachable right now.

Guardrails you do not have to configure: anyone who replies is dropped from the run, anyone who has opted out is never sent to, and marketing messages obey consent before anything else. Reaching people who said STOP is not possible here regardless of message type.

Starting a sequence needs sales access. If any step uses WhatsApp, it also needs the WhatsApp marketing-send permission; email-only sequences do not.

Faster: iBot inside your dashboard can walk you through this — or do it for you. Open Assistants and just ask.